Italian luxury accessories brand Furla has announced that Giorgio Presca will be the new chief executive officer of the company. Presca will be replacing Devis Bassetto, who has been serving as the CEO on a temporary basis since April after the departure of Mauro Sabatini.
Giovanna Furlanetto, president of Fondazione Furla, expressed her excitement about the appointment, stating, “I am delighted that Giorgio Presca joins Furla as chief executive officer. He is a skilled leader with a strong ability to reinforce global fashion brands and drive profitable growth.”
Furlanetto also emphasized Furla’s commitment to being a democratic brand, stating, “Mr. Presca shares our values and our determination to establish Furla as a real democratic brand, the only Italian brand in its category. This appointment also highlights my family’s commitment to continue leading and controlling our business in the future.”
Presca brings over 30 years of experience in the fashion industry to his new role. He has previously served as the CEO of Clarks, Golden Goose, Geox, and Citizens of Humanity. He has also held executive positions at renowned international brands such as Diesel and Levi’s.
Expressing his enthusiasm about joining Furla, Presca said, “It is an honor to be a part of the Furla company. Furla is a uniquely positioned brand with a strong heritage and contemporary appeal. I look forward to working with my new colleagues, Mrs. Furlanetto, and the board to build the foundation for Furla’s future success and unlock its untapped potential.”
Furla, established in 1927 by the Furlanetto family, remains a family-owned business. The company is based in Bologna and holds a significant position in the luxury leather goods market globally. It is internationally recognized for its high-quality leather handbags. With Presca’s leadership, Furla aims to further strengthen its position in the global fashion industry and maximize its untapped potential.
Useful links:
1. [Furla’s official website](https://www.furla.com/)
2. [Furla’s Instagram page](https://www.instagram.com/furla/?hl=en)
