Italian Instagram sensation Chiara Ferragni is seeking to take her fashion brand global and has partnered with BNP Paribas to find a new investor. Lorenzo Castelli, from venture capital firm Alchimia Investments, revealed that they are reaching out to potential investors including private equity firms, family offices, and industrial players. The goal is to conclude a deal before summer. Ferragni, who has nearly 26 million followers on Instagram, plans to implement a new business plan and expand her brand.
Ferragni gained fame with her fashion blog theblondesalad.com and later launched her eponymous fashion brand. She believes that her company Fenice, which owns all the licenses and operations of her brand, will double its core profit to 2.4 million euros this year. Currently, Ferragni holds a 32.5% stake in Fenice.
Expanding internationally is a significant move for Ferragni and her brand. With her massive online following, she has already established herself as Italy’s top fashion influencer. However, to sustain her success and make the most of her popularity, securing an investor is a logical step. By partnering with the right investor, Ferragni can leverage their expertise and resources for further growth in global markets.
BNP Paribas is leading the search for potential investors. Given their extensive network and experience in the financial industry, BNP Paribas is expected to identify investors who share Ferragni’s vision for her brand. The aim is to find a partner who not only contributes capital but also aligns with Ferragni’s brand identity and can help implement her new business plan.
Private equity firms, family offices, and industrial players are all being considered as potential investors. Private equity firms bring their experience in scaling businesses and providing strategic guidance. Family offices may offer a more personal touch with a long-term perspective. Industrial players, particularly from the fashion or luxury goods industry, can bring industry knowledge and connections to aid in international expansion.
The focus is on finding the right fit in terms of financial support and alignment with Ferragni’s brand values. The chosen investor will not only contribute capital but also bring synergies that can propel Fenice to new heights. Strategic guidance, access to new markets, and potential collaborations will help Ferragni’s brand gain global recognition and a wider audience.
The expansion plans aim to diversify Fenice’s revenue streams and establish its position in the competitive fashion industry. With a comprehensive range of clothing, shoes, and makeup, the brand appeals to a broad consumer base. By expanding internationally, Ferragni can enter new markets and attract a more diverse customer demographic.
Securing a new investor is a crucial step for Chiara Ferragni and her fashion brand. With the right partner, she can navigate the complexities of international expansion and build a global fashion empire. The expected deal closure before summer signifies the anticipation surrounding the brand’s growth prospects. As Ferragni continues to captivate her millions of followers and make waves in the fashion world, all eyes will be on her as she embarks on this new chapter of her entrepreneurial journey.
Useful Links:
– BNP Paribas Principal Investments
– Alchimia Investments
