Italian fashion house Ferragamo has recently announced that K-Pop star Jeno Lee will be joining them as their new brand ambassador. This is a significant move for Ferragamo as their first male ambassador on a global scale. Jeno Lee, a member of the popular group NCT, is well-known on Instagram with 16.1 million followers. He showcased his connection to the brand by attending their runway show during Milan Fashion Week in February. After various marketing initiatives, Ferragamo has now officially confirmed Lee’s appointment.
This announcement comes at a strategic time for Ferragamo, as the brand is currently focusing on revitalization and investing heavily in supporting its development. It also fits in with the rising demand for luxury goods in South Korea, which has bounced back after experiencing a decline due to the Covid-19 crisis.
The addition of Jeno Lee as an ambassador goes beyond borders and takes advantage of the cultural influence of K-Pop and its impact on new luxury consumers. Ferragamo’s Creative Director, Maximilian Davis, recognizes Lee’s exceptional ability to connect with a young, global audience through his music, style, and personality.
In recent months, many top fashion houses have been recruiting celebrities from the K-Pop world. Dior, for example, has added Cha Eun Woo (ASTRO), Jimin (BTS), and Haerin (NewJeans) as brand ambassadors since the beginning of this year. This trend reflects the growing recognition of K-Pop’s global influence and its appeal to luxury brands looking to reach new audiences.
By embracing this collaboration with Jeno Lee, Ferragamo not only demonstrates its commitment to diversity and innovation but also positions itself as a progressive luxury brand that understands the evolving market and the power of cultural influence in the fashion industry. It is expected that this partnership will further enhance Ferragamo’s brand image and expand its reach in the global market.
Useful links:
– Ferragamo official website
– Jeno Lee’s official Instagram profile
