Italian eyewear brand Web Eyewear, which is owned by Marcolin, is gearing up to enter the Formula 1 (F1) scene in an exciting multi-year partnership with Alfa Romeo F1 Team ORLEN. This collaboration will see Web Eyewear become the official eyewear partner of the team, with its branding featured on the C42 cars, helmets, and suits worn by drivers Valtteri Bottas and Guanyu Zhou. Additionally, a captivating capsule collection, consisting of a range of sunglasses and optical frames, is set to be launched later this year.
The collaboration between Web Eyewear and Alfa Romeo F1 Team ORLEN is rooted in a shared narrative of heroic drivers. Web Eyewear draws inspiration from the eyewear worn by pioneering civil aviation pilots in the 1930s, and Marcolin aims to propel the brand to new heights by revamping its image and utilizing cutting-edge techniques and high-quality materials in its production process.
The Alfa Romeo F1 Team ORLEN, managed by Sauber Motorsport, is one of only ten organizations worldwide authorized to use the prestigious ‘F1 Team’ name. As a result, the team is driven by ambitious goals for success within the sport, further emphasizing the significance of this partnership.
CEO of Marcolin, Fabrizio Curci, expressed his excitement about the collaboration, stating that Web Eyewear is embarking on a new chapter in its brand story while remaining true to its legacy. The partnership with the renowned Alfa Romeo F1 Team ORLEN adds tremendous value to this journey.
By venturing into the world of F1, Web Eyewear is poised to reach new heights and firmly establish its presence among fans of the sport. This partnership not only provides the brand with a platform to showcase its exceptional products, but it also aligns Web Eyewear with the prestige and excitement associated with Formula 1. As a result, anticipation for the launch of the capsule collection continues to build, with fans and fashion enthusiasts eagerly awaiting the arrival of Web Eyewear’s stylish sunglasses and optical frames later this year.
Relevant links:
– Alfa Romeo F1 Team ORLEN
– Web Eyewear official website
