Israeli-American designer Nili Lotan is ready to make her mark in Los Angeles with the opening of her first boutique in the city. The store, situated in the trendy Sycamore district, will be a welcome addition to the area which already houses other well-known fashion brands such as Just One Eye and Jacques-Marie Mage.
Lotan’s journey to success began with an impressive career as a senior designer at renowned fashion houses like Liz Claiborne, Ralph Lauren, and Nautica. In 2003, she decided to venture out on her own and launch her eponymous brand. Lotan’s designs seek to meet the needs of modern women, offering carefully crafted pieces that embody elegance and sophistication without being loud or aggressive.
The price range of Nili Lotan’s creations varies, starting at $395 and reaching up to $6,000 for coats. Her collections have gained popularity and are currently sold in specialty and upscale department stores across the United States, as well as in major cities in Europe, Tokyo, and through her online shop. Additionally, Lotan already has three boutiques in the United States, with two in New York and one in Palm Beach.
The decision to open a store in Los Angeles was a strategic move, driven by the brand’s strong sales on the West Coast, which make up 40% of their e-commerce business. The 400-square-foot boutique will reflect the gallery-inspired aesthetic of Lotan’s other stores and will not only showcase women’s fashion but also feature a space dedicated to men’s collections. In fact, Lotan recently debuted her first-ever men’s collection in July.
Located at 927 North Sycamore Avenue, the first Nili Lotan boutique in Los Angeles will be situated right next to Jacques-Marie Mage’s upcoming store. This prime position in the heart of the Sycamore district ensures that Lotan’s stylish designs will be easily accessible to fashion-forward customers in the thriving Los Angeles fashion scene.
For more information on Nili Lotan and her designs, visit https://www.nililotan.com/.
To explore the Sycamore district and its vibrant fashion scene, check out https://www.losangeles.com/neighborhoods/sycamore-district.
