Isabel Spearman, the mind behind the popular @DailyDressEdit Instagram feed, is bringing her digital fashion expertise into the real world with the launch of a pop-up store in London’s upscale Belgravia neighborhood. Known for her work as a stylist to former British Prime Minister Samantha Cameron, Spearman is set to showcase a carefully curated selection of dresses and cult brands at the physical store on Motcomb Street.
The store, slated to open its doors next week, will showcase a variety of items from Spearman’s favorite independent labels such as Needle & Thread, Innika Choo, Lily & Lionel, and more. Boasting a collection of 25 brands, including recent additions like Emilia Wickstead and Borgo de Nor, fashion enthusiasts can expect a diverse range of styles and designs to choose from.
Thanks to a collaboration between Spearman and Grosvenor Britain & Ireland, the store’s interior has been impeccably designed by creative duo Campbell-Rey, featuring exquisite furniture from Ceraudo. Spearman’s vision of bringing her Instagram feed to life is set to come to fruition, promising a vibrant mix of color, print, and style options suitable for any occasion.
Amelia Staveley, the director of development & placemaking at Grosvenor Britain & Ireland, highlighted the innovative retail experience that the pop-up store aims to deliver in Belgravia. With a focus on providing unique shopping experiences, Motcomb Street serves as an ideal location for this fashion-forward venture.
Fashion enthusiasts can mark their calendars for the two-week stint of the pop-up store, running from 9th to 22nd May at 6-7 Motcomb Street. This fusion of fashion, creativity, and social media influence is expected to inject a fresh and exciting energy into London’s retail scene.
To stay updated on the latest news and updates about Isabel Spearman’s pop-up store, follow her on Instagram at @DailyDressEdit and visit the Grosvenor Britain & Ireland website for more information on the collaborative project at Grosvenor Britain & Ireland.
