Isabel Marant, the renowned French fashion designer, is venturing into the world of e-commerce by launching her creations online. In addition to this exciting move, Marant has also revealed her first line of handbags. With the aim of expanding her business in the fashion market, Marant has partnered with Yoox Net-A-Porter to successfully kick-start her online sales project. The fashion house has set a goal of achieving 5% of its sales through internet platforms within the next two years.
This strategic decision to embrace e-commerce is part of Isabel Marant’s plan for international expansion. In 2016, the fashion house sold a majority of its shares (51%) to Montefiore Investment, setting the stage for their ambitious endeavors. Now, a year later, Marant is delving into the world of online retail to ensure increased sales on a global scale.
Interestingly, Isabel Marant was one of the few high-end fashion brands that did not offer handbags. However, the French fashion house is rectifying this by launching their first handbag collection. Fashion enthusiasts and loyal customers will be thrilled to learn that the eagerly anticipated handbag line will be unveiled in August 2017.
Anouck Duranteau-Loeper, the former CEO of Paco Rabanne and an expert in the fashion industry, is behind this new line of handbags. Duranteau-Loeper, who joined Marant’s company eight months ago, highlighted the high demand from customers for handbags. She shared with Les Echos that the collection will consist of around thirty models priced from €350 to €1,000, providing a comprehensive range for customers to choose from.
By offering this new line of handbags, Isabel Marant hopes to capture the attention of prestigious accessories enthusiasts and further drive the growth of the fashion house. Currently, Marant’s profits predominantly come from her ready-to-wear collections (80%) and footwear (20%).
To learn more about Isabel Marant and her new handbag collection, you can visit the official website here: www.isabelmarant.com. Additionally, for fashion enthusiasts who are eager to keep up with the latest trends, you can find further information and fashion insights at www.yoox.com.
