Isabel Marant, the renowned French ready-to-wear brand, has recently made a significant move in the fashion industry by launching its own e-commerce platform called ‘Isabel Marant Vintage’. This platform focuses solely on selling second-hand items, a concept that is gaining traction amongst consumers and fashion brands alike. Following in the footsteps of brands such as Benetton and Orchestra, Isabel Marant aims to give its garments a second chance at life and contribute to the growing trend of circular fashion.
The core objective behind Isabel Marant’s venture into the second-hand market is to promote sustainability within the fashion industry. Known for its timeless wardrobe pieces designed to withstand the test of time, the brand prides itself on offering high-quality garments. By launching Isabel Marant Vintage, the brand is not only extending the lifespan of its clothing but also aligning itself with a “social manifesto” that embodies its philosophy and values.
The newly unveiled website, isabelmarant-vintage.com, aims to simplify the donation process for users. Instead of requiring individuals to fill out product sheets or capture photographs, Isabel Marant allows people to effortlessly send their used clothing directly to the brand. Once received, the brand carefully selects and repackages the items for sale. Sellers whose clothing passes the brand’s rigorous quality checks will be rewarded with a voucher that can be used towards purchasing the latest products from Isabel Marant or on Isabel Marant Vintage to acquire pieces from previous collections.
In addition to embracing circular fashion, Isabel Marant has pledged that all proceeds from the sales on their second-hand platform will be donated to the Isabel Marant Fund. The main objective of this fund is to support women’s education and crafts in indigenous communities, emphasizing the brand’s commitment to sustainability and social responsibility.
The decision by Isabel Marant to enter the second-hand market echoes a trend driven by younger consumers who are increasingly mindful of sustainability. Major fashion e-commerce players such as Zalando, Farfetch, Mytheresa, and luxury conglomerate LVMH have also recognized this consumer shift by either partnering with second-hand platforms or launching their own dedicated sites for unsold stock.
For Isabel Marant, venturing into the second-hand market not only aligns with their sustainability goals but also offers customers a unique opportunity to own timeless pieces from past collections. By participating in the circular fashion movement, the brand showcases its dedication to fostering a more eco-friendly and socially responsible industry.
Useful links:
1. Isabel Marant Vintage: Visit the official website to explore and shop second-hand items from Isabel Marant.
2. The Guardian – Isabel Marant’s Impact on Fashion: Read more about Isabel Marant’s influence and impact on the fashion industry.
