Isabel Marant, the renowned fashion designer synonymous with iconic women’s collections, has made a bold move by delving into the realm of menswear. With the recent opening of her first store exclusively dedicated to men’s fashion in the Marais district of Paris, Marant has set the stage for a new chapter in her fashion empire.
The choice of Paris as the location for the men’s store was a carefully calculated decision. Nestled in the bustling Marais district at 111 rue de Turenne, the boutique/gallery stands as a testament to Marant’s commitment to expanding her brand into menswear. Situated at a prime corner location, the store seamlessly complements her existing womenswear store on rue de Saintonge, creating a cohesive shopping experience for fashion-savvy clientele.
Stepping inside the 50m2 space, visitors are transported to a world inspired by the irreverent charm of the 1970s. The store’s interiors exude retro-pop aesthetics, with unique installations like ‘Wellness and Wonder’ by artist Maarten Baas adding a touch of artistry to the shopping experience. Each design element, from the raw-metal pyramid at the entrance to the whimsical foam shelving unit, reflects Marant’s signature style and attention to detail.
Marant’s foray into menswear began in 2017 under the creative direction of Barnabé Hardy, leading to the brand’s expansion into global retail markets. With 41 monobrand stores already under its belt, Isabel Marant’s future plans include opening new stores in key cities such as Florence, Moscow, and Shenzhen. This retail expansion is made possible by the support of investment fund Montefiore, which acquired a majority stake in the brand in 2016, signaling a new era of growth and innovation for Isabel Marant.
The debut of Isabel Marant’s menswear store in Paris signifies a major milestone for the brand, showcasing its dedication to pushing the boundaries of men’s fashion. By offering a curated blend of art, design, and fashion, the boutique provides a unique shopping experience for fashion enthusiasts and art aficionados alike. As Isabel Marant continues to evolve and redefine menswear fashion, the brand is poised to leave a lasting impact on the industry with its innovative and creative approach.
For more information on Isabel Marant’s menswear store in Paris, visit their official website here. To explore the latest menswear collections and updates from the brand, follow Isabel Marant on Instagram here.
