Is Instagram becoming a platform for humor in brand content? It seems so, based on fashion designer Marine Serre’s recent digital strategy. Marine Serre, known for her innovative designs, has partnered with influencer Yugnat to bring memes to her Instagram profile. While her account typically showcased videos of workshops, advertising campaigns, and product highlights, it now includes humorous content in the form of memes.
Yugnat, with over 606K followers, is known for altering photos with a short text that relates to everyday life situations. Marine Serre was so impressed by Yugnat’s digital jokes that she allowed him to remix images from her collections into memes. This collaboration demonstrates the brand’s understanding of social media and its ability to engage digital communities.
Interestingly, parody Instagram accounts that poke fun at fashion photography continue to gain followers. Accounts like Couturfu, with 177K followers, create humorous memes based on celebrity looks and luxury ads. Notably, influential fashion figures such as Olivier Rousteing, Giambattista Valli, and Alexis Mabille are among the followers of Couturfu.
Another popular account, Siduations, inserts luxury-inspired silhouettes into contrasting landscapes, attracting 169K followers. Additionally, Freddiemade, with 128K followers, is known for its clever montages and wordplay on brand names.
This approach of self-deprecation and humor resonates well with younger generations, who seek a more accessible and less elitist luxury. Designer Simon Porte Jacquemus has also embraced this strategy, making his Instagram account the French account with the highest median number of interactions.
In conclusion, Marine Serre’s collaboration with Yugnat and the rise of humor-focused parody accounts indicate a shift towards a more humorous and relatable approach to luxury on Instagram.
Useful links:
– Couturfu Instagram Account
– Siduations Instagram Account
