Irina Shayk, the renowned supermodel, is once again making headlines this year with her involvement in two major fashion campaigns. She has been chosen as the face of Self-Portrait’s AW22 pre-collection and Anine Bing’s debut resort collection.
Self-Portrait, a well-known London-based brand, has released a series of teaser images for its latest campaign, featuring Shayk. These stunning images, captured by photographer Carlijn Jacobs in New York, aim to showcase and celebrate the various facets of the Self-Portrait woman.
Han Chong, the founder of Self-Portrait, expressed his desire to create a powerful and clean campaign that represents the joy and confidence associated with the brand. According to Chong, Shayk perfectly embodies these qualities, effortlessly depicting the different sides of the Self-Portrait woman.
The AW22 pre-collection introduces a refined approach to springtime dressing, featuring clean silhouettes and intricate lace detailing. The collection includes figure-hugging knitwear styles in a range of pastel, vivid, and muted tones.
Aside from her involvement with Self-Portrait, Shayk is also fronting Anine Bing’s inaugural resort collection. This collection, which coincides with the brand’s 10-year anniversary, introduces new seasonal categories like sustainable swimwear and vacation-inspired ready-to-wear. Comprising 15 capsule pieces, the collection showcases a color palette of champagne, khaki, black, and beige, with accents of the monogram AB print. The campaign for this collection was shot by Chris Colls in Miami, Florida.
Shayk’s role as the face of these campaigns is not surprising, considering she was announced as the new face of Anine Bing in March. With the brand’s aspirations for international expansion, Shayk’s involvement is expected to garner attention and support for their growth plans.
Overall, Irina Shayk’s presence in both the Self-Portrait and Anine Bing campaigns further solidifies her status as one of the most sought-after models in the fashion industry. Her ability to effortlessly embody the spirit of the brands and showcase their collections makes her the ideal choice for these campaigns. Fashion enthusiasts can definitely look forward to seeing more of Shayk in the future as she continues to make waves in the fashion world.
Useful links:
1. Self-Portrait Official Website
2. Anine Bing Official Website
