This weekend, Instagram is taking its virtual world into the physical realm with a unique pop-up event in the heart of Paris. The event, called “Coeur sur Paris” (Heart on Paris), will be open to the public until Sunday.
“Coeur sur Paris” promises a range of live performances and activities designed to showcase different aspects of Instagram. There will be concerts, stand-up comedy shows, and dance masterclasses, as well as inspiring talks centered around three themes: Instagram x Creativity, Instagram x Humour, and Instagram x Music. Around thirty artists and influencers, including Riadh, Antoinette Love, Laurie Peret, Claire Laffut, Therapie Taxi, and rapper Georgio, known for his collaboration with Givenchy, will be featured at the event.
In addition to the entertainment aspect, “Coeur sur Paris” will also provide educational experiences. The on-site “Tech Spot” will offer tips and tricks on how to make the most of Instagram, with a particular focus on user safety. Instagram recognizes the importance of younger users and their role in shaping the future of the platform. Grégory Bigot, Marketing Director for Instagram France, emphasizes the need to support and provide a positive environment for this audience.
While this immersive event is a first for Instagram, the platform has previously established a physical presence in Paris. Last year, they opened a pop-up store featuring French brands that promote social issues. The temporary store aimed to promote Instagram’s Shopping feature and was open for just 24 hours.
The “Coeur sur Paris” event will be supported by a six-week omnichannel promotional campaign. This indicates Instagram’s commitment to engaging with its users in unique and memorable ways.
For those interested in attending, “Coeur sur Paris” will be held on Friday, September 20th, from 3 pm to 8 pm; Saturday, September 21st, from 11 am to 9 pm; and Sunday, September 22nd, from 11 am to 8 pm at 10 Boulevard de la Bastille, Paris 12. More information and registration can be found on the event’s website: coeursurparis.com.
To stay updated with the latest news and events from Instagram, follow their official Instagram account and visit their website.
Sources:
1. AFP – France Instagram bridges real and virtual worlds with pop-up for Parisians
2. Instagram Official Account
