Recently, Instagram has been testing a cutting-edge feature that will revolutionize the way users interact with videos on the platform. This innovative seek feature will allow users to effortlessly navigate through video posts by moving backwards and forwards within the content. This exciting update comes hot on the heels of an array of new tools that Instagram has rolled out, specifically designed to enhance the effectiveness of brand and influencer marketing partnerships.
Among these new tools is the option for brands to pay to promote sponsored content on Instagram. This groundbreaking feature means that sponsored posts from influencers can now reach a wider audience, appearing in the feeds of targeted users who may not currently follow the influencer. Unlike before, where brands were dependent on influencers to share the sponsored content to their followers, this update opens up new avenues for exposure and engagement.
Moreover, Instagram’s introduction of the paid partnership tag is set to create more opportunities for partnerships with smaller, niche influencers who align with a brand’s values. Traditionally, brands opted to collaborate with influencers boasting millions of followers, but smaller-scale influencers have proven to be just as effective due to their highly engaged audience.
To maintain authenticity and trust in influencer partnerships, Instagram is actively combatting fake followers and engagement. By implementing stringent measures, the platform aims to provide businesses with a sense of security when forging collaborations with influencers. Additionally, Instagram is set to launch “creator accounts,” which will equip influencers with advanced analytics tools to better understand and grow their audience.
In a digital landscape where influencer marketing is indispensable for business growth, Instagram’s new tools are a game-changer. With over 1 billion users actively engaged on the platform, a significant percentage leveraging it for influencer interactions, the potential for revenue generation through influencer marketing is vast. Projections indicate that Instagram influencer marketing will contribute a whopping $1.7 billion in revenue in 2019 alone.
Despite the immense benefits of influencer partnerships, the official release date for these new marketing tools on Instagram remains undisclosed. However, anticipation is high among brands, influencers, and marketers eager to elevate their collaborative efforts and leverage Instagram’s evolving features for greater success.
To learn more about the latest trends and updates in influencer marketing on Instagram, check out these helpful links:
Social Media Today
BufferApp Blog
