Instagram, the popular social media platform, is taking its influence to the next level by opening its very own pop-up store in the heart of Paris. This exciting venture comes just months after American department store Macy’s showcased dedicated Facebook corners and acquired STORE, a successful concept store inspired by Instagram. While STORE has seen great success with around thirty locations, Instagram believes that no one can capture their vision better than themselves.
The main focus of this exclusive pop-up store is to promote Instagram’s “Shopping” feature, which is currently being tested in the United States with influential accounts. However, beyond just selling products, Instagram is dedicated to highlighting responsible consumption. To achieve this, the store will feature around ten French brands that are committed to ethical and/or environmental causes.
Among the featured brands, Manucurist will showcase its eco-friendly nail polish, Meuf will represent an organization dedicated to fighting violence against women, Cut by Fred will display its vegan hair care products, and Make My Lemonade will demonstrate its DIY-focused brand known for creating reusable and reversible shipping boxes. Each brand will launch an exclusive product for the event, which will be available for purchase on their respective Instagram accounts.
The goal of this pop-up store is to celebrate “instapreneurs” who engage their communities by offering a new e-commerce experience. Instagram aims to create a space where consumers can directly interact with the brands they follow on the platform and support their responsible consumption values.
It’s important to note that due to the limited duration of the event, the store will only be open on July 4, 2019. So mark your calendars if you’re planning to be in Paris! The store will be located at 47 rue des Archives in Paris 3, offering a unique opportunity for locals and tourists alike to experience the world of Instagram in person.
For more information on this exciting pop-up store and Instagram’s initiative towards responsible consumption, check out the following links:
1. [Link to Instagram’s official announcement](insert link here)
2. [Link to a blog post discussing the importance of responsible consumption](insert link here)
