Exclusively for the Salon du Luxe Paris 2020, Bruno Bonnell, an LREM deputy and robotics and innovation specialist, shares his vision of innovation in the luxury sector through the use of robotics and digital accessibility. According to Bonnell, we are currently in the midst of a “digital and technological revolution” that will have a profound impact on our lives. He believes that robots, whether in the form of software or hardware, will play a crucial role in enhancing our intelligence and transforming various aspects of everyday life.
Bonnell argues that we have reached the end of a cycle characterized by excessive and irrational consumption. In this new context, luxury should not be defined by constant repetition, but rather by a focus on continuous innovation. Bonnell emphasizes the importance of catering to a market that has undergone a complete transformation, rather than overloading it with unnecessary products.
In terms of the luxury industry, Bonnell explores the role of robotics in relation to the notion of know-how. He suggests that the imperfections inherent in objects created by human hands have a unique ability to generate emotion. To simulate these imperfections, robots have been programmed to recreate characteristics associated with beauty and uniqueness. Bonnell believes that when human genius and machine power work together, the robot becomes a partner-companion, or a “cobot.” He highlights that, with a few exceptions, the luxury industry has always evolved alongside machines.
Furthermore, Bonnell discusses the impact of technology on physical stores, taking Burberry’s social store as an example. Despite the prevalence of e-commerce, he asserts that there is still a sense of frustration when it comes to consuming, discussing, and exchanging solely through screens. Bonnell envisions the boutique of the future as a philosophical store—a place for meetings and information exchange. He believes that the store should offer a collective experience and enhance the in-store experience through the use of technological tools.
Bonnell concludes by emphasizing the importance of investment, even in difficult economic situations. He believes that three key levers—innovation, communication, and knowledge transmission—should be leveraged to navigate this challenging landscape.
To watch Bruno Bonnell’s full speech video, visit the platform of the new edition of the Salon du Luxe Paris.
Additional Links:
– Salon du Luxe Paris (official website of the Salon du Luxe Paris)
– Bruno Bonnell’s website
