Ikea has recently taken advantage of the striking resemblance between its iconic blue bag and the latest creation from luxury brand Balenciaga. While the two bags may have a similar shape, the difference in price is certainly worth noting. Ikea has been playfully highlighting the likeness between its blue bag and Balenciaga’s latest creation, finding amusement in the situation, despite the possibility of complaints from other brands.
Balenciaga recently introduced its Carrie Shopper L bag, a blue leather bag that closely resembles Ikea’s popular tote bag. Ikea’s communication department wasted no time in seizing the opportunity to humorously point out this resemblance on social media, sparking a significant amount of reaction and attention.
Before Ikea’s playful approach, some internet users had already noticed the similarity between the two bags and found it amusing. The Balenciaga Carrie Shopper L bag and Ikea’s Frakta bag share many similarities, including the same shape and arrangement of handles. Additionally, both bags have a similar blue color and shiny appearance. However, the price tags of the two creations are drastically different, with Ikea’s Frakta bag priced at 0.80 euros and Balenciaga’s luxury creation priced at a staggering 1,694 euros.
Balenciaga is undoubtedly benefiting from the free publicity generated by the comparison of its new bag to Ikea’s iconic blue bag. Now, the focus will be on the impact this has on the brand’s reputation among its fans and whether the Carrie Shopper L bag will achieve similar success to the Classic City bag.
Useful links:
1. Ikea
2. Balenciaga
