Icon Outlet mall, the UK’s groundbreaking urban outlet center, has recently opened its doors at the iconic O2 in Greenwich, sparking great excitement among shoppers and industry insiders alike. The anticipation surrounding its ‘soft debut’ on Thursday with exclusive access for O2 Priority members, followed by a grand opening over the weekend, has set the stage for the mall to make a significant impact in the retail landscape.
Crafted by AEG and Crosstree Real Estate Partners, this impressive 210,000 sq ft premium urban outlet is not just a retail space, but a futuristic architectural marvel offering a diverse mix of popular brands. From luxury labels like Aspinal of London and Ted Baker to casual favorites such as Jack Wills and Levi’s, the mall houses a wide array of well-known names to cater to every shopper’s taste.
While some stores were still preparing for their grand opening during the media preview, the overall lineup promises a shopping experience like no other. The mall’s unique approach of curating different zones such as ‘Best of British’, ‘Global fashion’, ‘Beauty and accessories’, and ‘Sports and lifestyle’ reflects a deep understanding of consumer preferences and trends, ensuring a tailored experience for visitors.
Adding to the excitement are the experience-led services offered, including personal shopping assistance, hands-free shopping, and exclusive event shopping packages. Marion Dillon, the Leasing Director, highlighted that the mall seamlessly combines retail, dining, leisure, and entertainment to offer a one-of-a-kind experience in London’s bustling retail scene.
Strategically located in the heart of Greenwich with easy access to transport links and a burgeoning shopping district, the Icon Outlet mall is poised for success. The influx of visitors to the O2 for various events and shows further boosts the foot traffic potential for retailers, making it a promising destination for both locals and tourists.
With the O2 venue attracting a diverse audience ranging from music aficionados to sports enthusiasts, the Icon Outlet mall benefits from a strong foundation for success. The allure of top brands, discounted prices, and convenient transportation options positions it as a must-visit shopping destination in London, appealing to a broad spectrum of shoppers seeking the ultimate retail and entertainment experience.
For more information on the Icon Outlet mall, visit their official website here. To explore current offers and events at the O2 venue, check out their website here.
