Icon Outlet at The O2 is celebrating a fantastic first year of operation, marked by a significant increase in sales, particularly during the busiest six-week period. Located in the bustling London suburb of Greenwich, the outlet mall has seen an impressive 36% rise in like-for-like sales. This growth is attributed to the strong lineup of brands that were present when the mall first opened its doors last year, as well as the introduction of 17 exciting new brands this year, including big names such as Nike, adidas, and Tommy Hilfiger.
A joint venture between AEG and Crosstree Real Estate Partners, Icon Outlet occupies a spacious 210,000 sq ft area within the dynamic urban landscape. Its close proximity to The O2 entertainment venue has been instrumental in driving foot traffic, with over 25 million event tickets sold this year. Widely recognized as a world-class music, entertainment, and leisure destination, The O2 provides a perfect setting for Icon Outlet to draw in a diverse range of consumers.
The ongoing development of leisure attractions in the vicinity has also played a role in the steady increase in visitor numbers. Marion Dillon, the Leasing Director, lauded the successful integration of retail with music and entertainment, highlighting how the presence of top-notch brands has solidified Icon Outlet’s status as a premier shopping destination. The mall’s remarkable performance underscores its ability to complement the iconic entertainment offerings at The O2, positioning itself as a retail leader within this vibrant cultural hub.
For further information, visit the official website of Icon Outlet at The O2, and explore more about events and attractions at The O2.
