Icon Outlet at the O2 in Greenwich, South London has quickly established itself as a go-to destination for shoppers seeking a one-of-a-kind retail experience. With the recent addition of twelve new brands, including well-known names like Asics, Karen Millen, and Sunglass Hut, the mall continues to attract both local residents and visitors from afar.
The draw of the Icon Outlet lies in its unique blend of high-end brands, entertainment options, and distinctive ambiance. Daren Humphrey, Head of Acquisitions & Estates at FatFace, praised the mall for its strong foot traffic and overall appeal to consumers. The location itself offers a dynamic shopping experience that sets it apart from traditional malls.
Created by AEG and Crosstree Real Estate Partners, the 210,000 sq ft Icon Outlet has capitalized on the growing retail market in Greenwich since its opening in October. Its close proximity to central London, coupled with the ever-growing popularity of outlet shopping, has made it a favored spot for retail brands and shoppers alike. The recent additions of Tommy Hilfiger, FatFace, French Sole, and Osprey London further cement the mall as a top choice for fashion enthusiasts.
The success of outlet malls like the London Designer Outlet at Wembley has paved the way for the Icon Outlet to thrive. By offering a mix of discounted shopping opportunities alongside entertainment options, the mall has successfully drawn in a diverse crowd and fostered a buzzing retail atmosphere. Marion Dillon, Leasing Director for Icon Outlet, noted the rapid expansion of the brand lineup and emphasized the mall’s appeal as a comprehensive destination for a full day of shopping and leisure activities.
As the roster of brands at the Icon Outlet continues to grow, it’s evident that the mall is positioned to become a dominant force in London’s retail landscape. Boasting premium brands, entertainment amenities, and a central location, the Icon Outlet redefines the shopping experience for Greenwich residents and tourists alike. Whether you’re on the hunt for the latest fashion trends or simply looking to spend a fun day out with loved ones, this mall offers something for everyone.
For more information on the Icon Outlet at the O2, visit their official website here.
To explore the latest brands and offerings at the Icon Outlet, click this link.
