Ian Rogers, a prominent American executive, has officially announced his departure from 24s, the e-commerce platform under the esteemed LVMH luxury conglomerate. This decision is part of a wider restructuring effort within the group’s digital and information technology divisions. Rogers, who brought his expertise from Apple when he joined LVMH five years ago, will now assume the role of Special Advisor to Bernard Arnault, the influential Chairman, CEO, and controlling shareholder of LVMH. However, he will no longer be involved in day-to-day operations.
Rogers played a pivotal role in the establishment of 24S, initially known as 24 Sevres, named after the iconic Parisian address of a renowned department store owned by LVMH. As part of the recent changes, LVMH has appointed Michael David as Chief Omnichannel Officer and Franck Le Moal as the head of the Digital Partnerships Team, who will both report directly to Toni Belloni, the Group Managing Director of LVMH.
According to a statement released through FashionNetwork.com, LVMH recognized Rogers’ contributions in boosting e-commerce revenue, spearheading Data and Artificial Intelligence projects, and cultivating partnerships with startup companies. Rogers is now set to embark on a new chapter with Paris-based tech startup, Ledger.
Despite the initial excitement surrounding the launch of 24S, the platform faced challenges competing with industry rivals like YNAP and Matches, primarily due to its limited product selection and outdated online editorial content. The lack of disclosed sales figures for 24S has led to speculation about its overall performance.
Amidst these changes, Bernard Arnault remains cautious about the expanding digital landscape and its potential risks, expressing reservations about online giants like Amazon and their ties to counterfeit products and criminal activities. As a guardian of luxury brands, Arnault prioritizes safeguarding the integrity and exclusivity of LVMH’s prestigious labels.
The departure of Ian Rogers and the subsequent digital restructuring at LVMH underscore the ongoing struggles luxury conglomerates face in navigating the swiftly evolving digital sphere. Despite obstacles, LVMH’s commitment to innovation remains steadfast, as it strives to uphold the elevated status of its renowned brands.
For more information on LVMH and their luxury brands, visit their official website. To stay updated on the latest trends in luxury e-commerce and technology, explore relevant articles on Business of Fashion.
