Hush, the popular womenswear and lifestyle brand, has recently welcomed Melissa Dick as its new Chief Creative Officer. With over 20 years of experience in the fashion retail and media industries, Dick brings a wealth of knowledge and expertise to her new role. Previously serving as the VP Global Head of Creative Strategy & Studio at Tapestry’s Coach brand, she has also held senior positions at esteemed fashion publications such as Elle, Style.com, Dazed, and ASOS.
The decision to appoint Melissa Dick as the Chief Creative Officer comes as co-founder Mandy Watkins prepares to transition into a new role as the brand ambassador. Watkins, who launched the business alongside her husband Rupert Youngman two decades ago, has played a significant role in Hush’s growth and success. The brand has flourished under her leadership, achieving an impressive turnover of £70 million.
During the transition period, Watkins will work closely with Melissa Dick to ensure a seamless handover. This new creative chief appointment follows another recent change for the brand, with Sarah Miles stepping in as the new CEO. Miles, who previously served as CEO of UK business Feelunique and brings valuable experience from her time at Sephora, LVMH’s specialist beauty retailer, is expected to make a substantial impact on Hush’s future.
Melissa Dick expressed her excitement about joining the Hush team and praised the brand for its distinctive combination of fashion, functionality, and laid-back attitude that resonates with women today. She also conveyed her gratitude to Mandy Watkins for entrusting her with the creative direction of Hush and envisioning the brand’s next chapter.
Sarah Miles commended Melissa Dick for her extensive experience in brand building through content, culture, and storytelling. She believes that Dick’s expertise will play a crucial role in driving Hush forward and building upon the success achieved under Mandy Watkins’ creative leadership.
With a fresh Chief Creative Officer and a new CEO, Hush is poised for an exciting and transformative future. The brand’s loyal customer base eagerly awaits the innovative designs and captivating storytelling that Melissa Dick will bring to the table. As Hush continues to expand its reach, it remains committed to delivering fashion-forward and functional pieces that empower women and embody the laid-back attitude that has made them a beloved brand.
Useful links:
1. Hush Official Website
2. Melissa Dick’s LinkedIn Profile
