Hurr, a leading fashion rental platform, is making waves once again in the industry with its debut out-of-home (OOH) marketing campaign. This significant milestone highlights the growing prominence of the fashion rental sector, which was once considered unlikely due to the lack of critical mass in the rental market just a few years ago. With this campaign launch, Hurr is reaching a pivotal moment as it brings its latest creative marketing initiatives to life in prominent London commuter hotspots. This strategy is well-timed as more people are returning to regular commuting after the pandemic, widening the campaign’s reach.
By launching this OOH campaign, Hurr is effectively introducing rental fashion to a larger audience, making it mainstream. The campaign’s visuals are not only fashion-forward but also undeniably captivating, aiming to promote rental as an alternative consumption model that is accessible, innovative, and defies trends. Renowned photographer Paul Perelka has beautifully captured stunning photos featuring models Aida and Lily-Juno, styled by Caitlin Moriarty, adding a touch of glamour to the campaign.
Founded in 2018 by CEO Victoria Prew, Hurr’s business model encompasses peer-to-peer rental, a pre-owned fashion marketplace, and collaborations with over 100 brands. Additionally, Hurr has secured a permanent space in Selfridges since 2020, solidifying its presence in the retail industry. In a notable achievement, Hurr became the first rental platform to achieve certified B Corp status in 2022, serving as a testament to its commitment to sustainability and ethical practices.
With its groundbreaking OOH campaign, Hurr continues to push boundaries and establish itself as a key player in the fashion rental market. By bringing rental fashion into the spotlight for a wider audience, the platform is revolutionizing the way people consume fashion and setting new standards for the industry. As Hurr’s influence and reach continue to expand, it becomes increasingly evident that the future of fashion lies in the rental sector.
Useful links:
1. Hurr Official Website
2. Selfridges Official Website
