Hunter, the beloved British brand renowned for its iconic rubber boots, is making strategic moves to enhance its presence in the Scandinavian market. This decision comes on the heels of important leadership changes earlier this year, including the appointment of Roope Karmavuo as the commercial director for the EMEA region. Karmavuo, who brings valuable experience from his previous role as director of sales at Canada Goose International, is set to play a key role in driving Hunter’s growth in the region.
Joining Karmavuo is Daniel Nilsson, the newly appointed sales manager for Scandinavia & Russia. With these additions to the team, Hunter is poised to strengthen its position in the Scandinavian market and capitalize on the region’s potential.
To oversee operations in Scandinavia, Hunter will manage from its EMEA headquarters in Dusseldorf, Germany. This strategic decision aligns with the brand’s commitment to maximizing efficiency and ensuring a seamless distribution process.
In a year where Hunter saw impressive financial results, including a revenue increase of 8.9% to £113.8 million in 2018 and record-breaking gross profit margins, the brand is setting its sights on further expansion and innovation. By diversifying its product range to include ready-to-wear, outerwear, and accessories, Hunter has successfully tapped into new markets and achieved significant sales growth.
With a strong presence in Europe, North America, and Asia, Hunter is gearing up for exciting collaborations and launches in the near future. One highly anticipated event is the upcoming limited-edition collection with renowned fashion designer Stella McCartney. This partnership underscores Hunter’s commitment to staying at the forefront of the fashion industry and delivering premium products to its global customer base.
Overall, Hunter’s strategic initiatives, coupled with its commitment to quality and innovation, position the brand for sustained success in the competitive global market.
For more information on Hunter and its latest collections, visit their official website here. Additionally, stay updated on the brand’s collaborations and events by following them on Instagram here.
