Hugo Boss is set to pay a fashionable tribute to the legendary British musician David Bowie with the launch of their latest collection. The renowned luxury brand’s Hugo line is all set to introduce ‘Hugo Loves Bowie,’ a special limited-edition series that encapsulates the iconic singer’s groundbreaking spirit and style. Scheduled to make its debut in February, this unique collection is designed to resonate with fans of both fashion and music.
Taking its cue from Bowie’s ‘Berlin Trilogy’ era, which saw the release of influential albums like “Low,” “Heroes,” and “Lodger” between 1977 and 1979, the ‘Hugo Loves Bowie’ collection features a diverse range of separates and accessories for both men and women. From trendy t-shirts and sweatshirts to stylish scarves and caps, each piece is adorned with the famous “Heroes” marketing slogan “Tomorrow belongs to those who can hear it coming” along with captivating imagery from the album captured by the talented Masayoshi Sukita.
Bart de Backer, the Senior Head of Design for Hugo Menswear, has expressed his admiration for David Bowie’s rebellious spirit, stating, “David Bowie was a rebel spirit who lived life on his own terms. This capsule is an opportunity for us to celebrate the impact he had on the world and the values that we share.” Through this collection, Hugo aims to commemorate Bowie’s trailblazing influence on music and fashion, showcasing his enduring legacy and creativity.
In addition to this exciting tribute collection, Hugo has been actively fostering connections with the music industry by appointing British singer Liam Payne as the global brand ambassador. Having previously been a member of the popular boy band One Direction, Payne is all set to represent the brand’s fragrance division and promote the upcoming ‘Hugo Now’ fragrance, slated for release in February.
The ‘Hugo Loves Bowie’ collection not only pays homage to the timeless influence of David Bowie but also symbolizes the convergence of fashion and music. With this innovative approach, Hugo Boss continues to redefine luxury and creativity in the realm of fashion, setting new standards and pushing boundaries.
To explore more about the ‘Hugo Loves Bowie’ collection and Hugo Boss’ latest offerings, you can visit their official website here. Additionally, for more information on David Bowie and his unparalleled legacy in music and fashion, click here.
