German fashion giant Hugo Boss has announced the launch of its own foundation, signaling its commitment to sustainability and charitable initiatives. The foundation will focus on supporting projects related to climate and environmental protection, with the aim of creating a world where everyone has the opportunity to thrive and live confidently.
Hugo Boss aims to have a positive impact on a global scale by supporting local, regional, and global projects that address climate innovation, flood prevention, education, and the fight against plastic pollution. The company is aligning its efforts with the United Nations Sustainable Development Goals, specifically focusing on climate action.
CEO Daniel Grieder emphasized that corporate citizenship is deeply ingrained in the company’s culture and values. The Hugo Boss foundation will provide a platform for the company to amplify its efforts and make a greater difference in the world. Grieder sees taking bold steps for the planet as both important and exciting, and the foundation will support change-making initiatives around the globe.
Hugo Boss has a history of making significant contributions to organizations that support communities in need. With the establishment of the foundation, these contributions will continue and be streamlined through the new platform.
To sustain the foundation’s activities, Hugo Boss has introduced the ‘Every Purchase Counts’ initiative. Starting from the beginning of the new year, the company will donate €0.05 for each of its products sold, both offline and online, worldwide. This initiative aims to create a steady income stream for the foundation. Additionally, the foundation will seek additional funding from partners and encourage voluntary employee donations.
Hugo Boss’s commitment to creating positive change through its foundation is a testament to its dedication to sustainability and its recognition of the urgent need to address environmental and social issues. By launching this foundation, the company aims to support impactful projects and contribute to a more sustainable future for all. Through the ‘Every Purchase Counts’ initiative, customers can now actively participate in supporting the foundation’s mission with each purchase they make.
Hugo Boss is taking a bold step towards promoting environmental and social responsibility in the fashion industry. By combining its business success with its commitment to positive change, the company is positioning itself as a leader in sustainable fashion and an advocate for a better world. Through its foundation, Hugo Boss is making a tangible difference and encouraging others to join the movement for a more sustainable and inclusive future.
For more information on Hugo Boss’s sustainability efforts and foundation, visit:
1. https://group.hugoboss.com/en/sustainability/sustainability-at-hugo-boss/
2. https://group.hugoboss.com/en/corporate-governance/hugo-boss-foundation/
