Hugo Boss recently made a significant appointment within its Boss brand, as Kristina Szasz was named the Director Business Unit at Boss Womenswear. Starting from September 1st, Szasz brings with her an extensive global experience in brand management, design, and product development, making her a valuable addition to the team. Her main responsibility in her new role will be to drive the realignment of Boss Womenswear.
This appointment comes at a crucial time for Hugo Boss as the company aims to adapt its overall approach to meet the changing tastes and behaviors of consumers, which have been influenced by the pandemic. With the women’s arm of the Boss label undergoing reshaping in the upcoming months and years, Szasz’s expertise and vision will undoubtedly play a pivotal role in this process.
Szasz has an impressive career history, having held senior positions at various major fashion brands. Prior to joining Hugo Boss, she served as the Chief Product and Marketing Officer at s.Oliver. Her experience also extends to management positions at globally-focused fashion companies such as Karl Lagerfeld, Nike, PVH, Emilio Pucci, Levi-Strauss, and Abercrombie & Fitch.
Furthermore, Szasz’s involvement in the industry extends beyond her professional roles. She is an esteemed member of the board of the Amsterdam Fashion Academy and sits on the jury of the La Jolla Fashion Film Festivals in the United States, highlighting her commitment and contribution to the fashion world.
Given Szasz’s wealth of experience and expertise, her appointment as Director Business Unit at Boss Womenswear positions her as a valuable asset in driving the brand’s evolution and growth within the women’s fashion market. As Hugo Boss continues to navigate the ever-changing landscape of fashion, Szasz’s leadership will undoubtedly play a crucial role in ensuring the continued success of the Boss brand.
Useful links:
1. Hugo Boss Official Website
2. La Jolla Fashion Film Festivals
