A few days ago, Chinese tech giant Huawei announced its groundbreaking collaboration with Korean eyewear brand Gentle Monster. This partnership has sparked much interest and speculation about what this collaboration means for both companies and the industry as a whole.
Gentle Monster is known for its unique approach to retail, where the focus is on creating an immersive and spectacular experience for customers. Each of their stores is designed as a creative journey, with installations by renowned figures in art and design. Their flagship store in Shanghai, created in partnership with French artist Ugo Bienvenu, takes customers on a futuristic journey, aligning with the theme of “Mobitecture”. To enhance this experience, Gentle Monster has developed a program on WeChat that allows users to decode each artwork and engage in a connected omnichannel cultural experience.
Now, with their collaboration with Huawei, Gentle Monster is venturing into the world of smart glasses. However, the product presentation has left some tech-savvy consumers surprised. The glasses, which connect to a smartphone via Bluetooth, primarily allow users to make calls, listen to music, and interact with a voice-activated virtual assistant. Unlike other smart glasses in the market, there is no camera or augmented reality technology. This simplicity and focus on essential functions may be the innovation that sets these glasses apart. The technology is hidden within the frame, activated by tapping, and the glasses feature details like spatial filtering for better sound isolation. The sleek design was a crucial consideration for Gentle Monster’s CEO, who believes that aesthetics are essential for the seamless and everyday use of an object. He refers to them as “Eyewear-Smart.”
While the price of these glasses has not yet been announced, it is expected that five models, including sunglasses and prescription glasses, will be released in July. The release of these smart glasses will undoubtedly bring a new dimension to the summer season, where technology and fashion intersect.
For more information on Gentle Monster and their retail approach, you can visit their website [link](https://www.gentlemonster.com/)
To learn more about Huawei and their products, you can visit their official website [link](https://consumer.huawei.com/)
