How did luxury and fashion successfully motivate Generation Z to vote in the American elections? In this week’s BLSTK Replay, BalistikArt’s strategic luxury watch breaks down the tactics used.
The world of fashion has taken a stance on voting, emphasizing the importance of participating in the democratic process while still maintaining style. Gone are the days of wearing a red MAGA cap to display your political inclination. Instead, fashion-conscious individuals are opting for chic choices like Stuart Weitzman boots or the iconic “V.O.T.E” necklace made popular by Michelle Obama. According to Times Magazine, “vote merchandising” has evolved from a trend to a flourishing product category. From jewelry to bags to t-shirts, fashion accessories emblazoned with the VOTE logo are taking social media by storm, with celebrities, artists, designers, and influencers proudly sharing selfies showcasing these items. What sets this movement apart is its non-partisan approach, targeting all American citizens, especially millennials who have historically had lower voter registration rates (according to the Pew Research Center, only 1 in 10 millennials were registered to vote). Have the efforts made by major fashion brands and luxury houses successfully motivated American youth to participate in elections?
The numbers certainly indicate a resounding yes. According to estimates from the US Elections Project at the University of Florida, the November 3rd elections saw a record-breaking voter turnout, the highest in 120 years. Approximately 160 million people exercised their right to vote, representing around 66.6% of the American population eligible to vote. Joe Biden received a staggering 75 million votes, surpassing Barack Obama in 2008 (69 million) and Donald Trump in 2016 (68.3 million), making it the highest number of votes ever received by a candidate.
In addition to the focus on voting, this week’s BLSTK Replay covers other noteworthy fashion topics such as the Daycation trend, Dolce&Gabbana’s captivating short films, and a glimpse into Dior’s highly anticipated 2021 cruise collection.
For more fashion and luxury news, explore the complete BLSTK Replay from November 10th to November 17th, 2020.
Useful links:
1. Pew Research Center: Provides insights and data on voting patterns and demographics.
2. US Elections Project at the University of Florida: Offers comprehensive information on voter turnout and election statistics in the United States.
