House of Fraser is currently under fire for selling products containing real fur, despite having a strict no-fur policy in place ever since it was acquired by Sports Direct last year. Both in-store and online, customers have reported finding coats lined with raccoon and rabbit fur, which were not labeled accurately.
The controversy reached new heights when a Pyrenex coat with a 100% raccoon fur trim was discovered, causing a wave of outrage on various social media platforms. This revelation has prompted some consumers to consider boycotting the retailer, especially during the crucial holiday shopping season.
The situation comes at a challenging time for House of Fraser’s parent company, Sports Direct, which is already facing operational difficulties in the competitive retail landscape. The retailer had previously adopted a no-fur policy under its former owner, Sanpower, in response to a scandal in 2017 where purported faux fur items were found to be made from real animal fur. This previous incident had a negative impact on the company’s image and conflicted with its professed values.
Numerous animal rights organizations have demanded clarification from House of Fraser regarding the abandonment of its no-fur policy or the accidental sale of real fur products. As the retailer strives to bounce back from past missteps, this latest fur scandal poses a significant obstacle.
It is imperative for House of Fraser to address the concerns raised by both its customers and animal welfare advocates in order to uphold its reputation and ethical principles. Swift and transparent action is essential for the company to mitigate the fallout from this controversy and demonstrate its commitment to responsible business practices.
To learn more about animal rights and fur-free fashion, visit PETA and Fur Free Alliance.
