House of Fraser Christmas Campaign: House of Festive

House of Fraser is spreading Christmas cheer with its latest campaign, ‘House of Festive.’ The campaign focuses on the themes of joy, gifting, and shopping, aiming to remind customers of the magic and excitement of Christmas. By featuring a diverse range of characters and showcasing the fun and extravagant moments of the holiday season, the ad brings the spirit of Christmas to life.

The campaign specifically targets those who consider their annual Christmas shopping trip a special event. House of Fraser aims to cater to their needs by providing a unique mix of brands and departments, ensuring shoppers can find the perfect gifts for their loved ones.

The TV campaign made its debut this week, airing during popular shows such as the Pride of Britain Awards, The Great British Bake Off: An Extra Slice, I’m A Celebrity… Get Me Out Of Here, and The Chase. Created in collaboration with What’s Possible Creative Studio, the ad draws inspiration from the desire to make this year’s Christmas celebrations extra special after the disappointment of last year’s cancelled festivities.

To maximize its reach, the campaign primarily utilizes AV broadcast media, including linear TV, BVOD, and Sky AdSmart. It will also be supported by out-of-home (OOH) advertising, radio ads, digital marketing, and in-store promotions. House of Fraser is leaving no stone unturned in creating a memorable and immersive experience for its customers this festive season.

A spokesperson from House of Fraser emphasized that the campaign aims to position the brand as the ultimate destination for luxurious and joyful festivities. By highlighting the store’s extensive product offering and emphasizing House of Fraser as the go-to place for Christmas shopping, the campaign aims to attract customers and make their holiday season truly special.

To learn more about House of Fraser’s Christmas campaign and explore their offerings, visit their website [link] and follow them on social media [link].