Hotter Shoes, a subsidiary of Unbound Group, is taking significant steps to improve its product offerings and enhance the customer experience. The company has recently appointed Sarah Davies as its chief product officer, bringing extensive knowledge and expertise to the role. Davies, with over 20 years of experience in the fashion retail industry, will oversee the strategy and development of Hotter Shoes’ comfort footwear brand, as well as leading the advancement of Unbound’s apparel categories.
Davies’ impressive background includes executive buying positions at renowned retailers such as Marks & Spencer, Arcadia, Jones Bootmaker, and Debenhams. She has also successfully launched the footwear range for Tesco’s F&F department. Given her extensive experience in buying and product development, Davies is the perfect fit for Unbound Group as it aims to expand and enrich its product offerings.
Ian Watson, the CEO of Unbound Group, expressed confidence in Davies, acknowledging her expertise and past successes as invaluable assets for the company’s future endeavors. Her appointment marks an important step for Hotter Shoes and Unbound Group as they enter an exciting new phase of growth.
In addition to the appointment of Sarah Davies, Unbound Group has also announced a partnership between its Hotter Shoes brand and True Fit, a specialist in footwear fit and size. This collaboration intends to improve the customer experience and engagement by providing a better understanding of shoppers’ preferences and enhancing fit confidence during the online shopping journey.
Hotter Shoes will leverage True Fit’s technology to offer personalized recommendations to customers based on their specific size and style preferences. This personalized approach ensures that customers find footwear that not only fits them well but also aligns with their personal style choices. By enhancing the online shopping experience, Hotter Shoes aims to attract new customers and maintain the satisfaction of existing ones.
Overall, these recent developments clearly demonstrate Unbound Group’s commitment to delivering superior products and an excellent customer experience. With the appointment of Sarah Davies and the partnership with True Fit, the company is in a prime position for growth and success in the highly competitive footwear market.
For more information about Hotter Shoes and their product offerings, please visit their official website [link] and Unbound Group’s website [link].
