Hood by Air: Redefining Radial Art and Fashion
Shayne Oliver, the visionary behind the iconic brand Hood by Air, has returned to the fashion scene with a reinvigorated mission to push the boundaries of art and fashion. Founded in 2006 alongside Raul López, Hood by Air quickly made a name for itself in the New York fashion world with its avant-garde streetwear designs inspired by club culture. The brand’s innovative approach garnered widespread acclaim, including prestigious awards like the LVMH Special Jury Prize and the CFDA Swarovski Award.
After a brief hiatus in 2017, Hood by Air has made a triumphant comeback with a renewed focus on supporting radical works of art and fashion. The brand’s relaunch has been met with excitement and anticipation, as it introduces a revamped structure centered around four key entities: ‘Hood by Air’, ‘HBA’, ‘Museum’, and ‘Anonymous Club’.
‘Hood by Air’ will remain at the heart of the brand, hosting product launches, events, and activations that reflect a yearly theme. ‘HBA’ is poised to engage directly with consumers through dialogue and exclusive product drops tied to the annual theme. ‘Museum’ will reimagine and update archival Hood by Air designs, collaborating with designers-in-residence to bring a fresh perspective to classic pieces. Lastly, ‘Anonymous Club’ will provide a platform for emerging creatives to showcase their talent and join the growing community of Hood by Air Alumni.
Emphasizing its commitment to amplifying BIPOC voices, Hood by Air aims to challenge conventional notions of luxury and exclusivity in the fashion industry. The brand is dedicated to creating a space for radical ideas and creativity, particularly from marginalized communities such as Black, indigenous, and people of color.
In a bold statement shared on social media, Hood by Air declared its mission to disrupt the status quo and carve out a new path in the fashion and creative spheres. By championing groundbreaking ideas and artistic expression, the brand is pushing back against the homogenization of culture perpetuated by the current system.
As a testament to its dedication to social impact, Hood by Air has announced two upcoming projects: a collaboration with Uprising on a limited-edition t-shirt collection benefiting Black and queer communities, and a special ‘Cash Card’ created in partnership with Cash App to support organizations like Black Trans Femmes in the Arts, Emergency Release Fund, and Gays & Lesbians Living in a Transgender Society.
With its innovative vision and unwavering support for diverse talent, Hood by Air is charting a new course in the fashion industry. By challenging norms and redefining luxury, the brand is leading the way towards a more inclusive and vibrant future for art and fashion.
For more information on Hood by Air and its exciting relaunch, visit their official website here. Stay connected with the latest updates and announcements by following Hood by Air on Instagram @hoodbyair.
