Honey Birdette, the luxurious lingerie brand owned by PLBY, is making waves once again with its latest seasonal campaign, titled ‘On the Run’, which showcases the brand’s rock ‘n’ roll roots and exudes assertive female sexuality. Renowned fashion photographer Ellen von Unwerth was once again behind the lens, capturing stunning imagery in the captivating desert of Joshua Tree.
The campaign features models adorned in strappy bondage-style pieces and ready-to-wear garments, such as a black embossed leatherette dress, matching corsets, and satin pant sets. The visuals convey a sense of empowerment and sensuality, perfectly capturing Honey Birdette’s commitment to combining high-quality craftsmanship with a bold and unapologetic aesthetic.
This particular campaign comes on the heels of criticism aimed at Honey Birdette for featuring burlesque performer and model Jake Dupree in one of its images. In response to the backlash, the brand released a statement to reaffirm its dedication to empowering and supporting the LGBTQ+ community, women, and anyone who desires to feel fabulous in their lingerie.
In addition to the ‘On the Run’ campaign, Honey Birdette has also recently launched its first basics collection, Nakeds. Designed for everyday living, this collection offers more wearable pieces while maintaining the brand’s signature quality and style. The Nakeds collection also introduces a wider range of price points, making Honey Birdette more accessible to a broader audience.
By collaborating with Ellen von Unwerth for the ‘On the Run’ campaign, Honey Birdette showcases its commitment to pushing boundaries, promoting body confidence, and celebrating feminine strength. As a brand that continuously evolves while embracing its heritage, Honey Birdette continues to captivate the world of luxury lingerie with its provocative designs and empowering message.
To learn more about Honey Birdette and its latest collections, visit their official website here. For a glimpse into Ellen von Unwerth’s portfolio, check out her work on her official website here.
