Highsnobiety, the renowned German streetwear-focused media brand, has once again captured the attention of fashion enthusiasts with the launch of ‘Not in Paris II’. This digital exhibition serves as a beacon of creativity and connection during a time when traditional fashion weeks have been disrupted by the ongoing Covid-19 pandemic.
Building on the success of the initial Not in Paris exhibition last June, which arose as a response to the cancellation of Paris Men’s Fashion Week, this latest iteration features an impressive array of fashion powerhouses. Brands like Dior, Bottega Veneta, Hermès, and Fenty are joined by a diverse mix of artists and creatives such as Robert Smithson and Thomas Ruff. The lineup also boasts emerging talents like Barragán, Bond Hardware, and Vivendii, ensuring a dynamic showcase of multimedia works that span collection presentations, music videos, and short films.
Debuting on Highsnobiety.com on January 20, Not in Paris II promises to unveil new projects daily until January 26. Editor-in-chief Thom Bettridge lauds the evolution of the exhibition as more than just a novelty, emphasizing its role as a platform where luxury and emerging brands can shine equally, unbridled by conventional boundaries of hierarchy or genre.
In tandem with Not in Paris II, Highsnobiety has also announced ‘Berlin, Berlin’, an exhibition celebrating the rich cultural tapestry of the eponymous German capital. Timed to coincide with Berlin Fashion Week from January 22 through 24, this physical extension promises to spotlight and support contemporary fashion and culture in the vibrant city of Berlin.
To accompany these groundbreaking exhibitions, Highsnobiety will introduce an exclusive capsule of Not In Paris II merchandise on January 20. Featuring a t-shirt, hoodie, baseball cap, and pin set, these limited-edition pieces will be available on Highsnobiety’s e-commerce platform, allowing fashion enthusiasts to partake in the digital extravaganza.
As the fashion industry continues to adapt to the challenges posed by the pandemic, digital showcases like Not in Paris II offer a glimpse into the future of fashion engagement. By providing innovative platforms for brands and creatives to connect with global audiences, Highsnobiety is at the forefront of shaping the fashion landscape in a rapidly changing world.
To learn more about Highsnobiety and their innovative digital exhibitions, visit Highsnobiety’s official website. For a closer look at the cutting-edge fashion featured in Not in Paris II, explore the exhibition on Highsnobiety’s curated page.
