The highly esteemed Italian outdoor-wear brand, Herno, is making its much-anticipated standalone debut in the UK at the prestigious 31 Old Bond Street. This exciting new store opening is a testament to the brand’s rapid growth and expansion in the global market, following recent successful launches in Paris and Milan.
Spanning an impressive 3,000 sq ft of space across four floors, the new Herno store will set a new record rent of £1.2 million per annum, solidifying its presence on Bond Street, well-known for its luxurious ‘jewellery quarter’. The unveiling of the new store comes on the heels of Bond Street’s recent £10 million renovation, which has enhanced its outdoor spaces and overall charm, making it an even more enticing destination for high-spending tourists.
The flurry of prominent retail openings on Bond Street in recent months underscores its appeal as a prime location for luxury brands looking to make their mark in the UK market. With Richard Mille, A. Lange & Söhne, and Michael Kors securing coveted spots on the iconic street, the momentum is expected to continue well into late 2018 and early 2019.
Anthony Selwyn, the head of London & International retail at Savills, highlighted Bond Street’s crucial role within the luxury retail sector, noting that the recent flurry of deals underscores its strategic importance for global brands. As the luxury sector enjoys robust growth driven by strong consumer spending worldwide, Herno’s UK debut represents a significant milestone for the brand while further solidifying Bond Street’s reputation as a top-tier destination for luxury retailers.
For more information on Herno’s expansion and future plans, visit their official website here. To learn more about the luxury retail landscape in London, check out insights from Savills here.
