In the heart of the Odyssey-themed year of 2021, luxury brand Hermès has unveiled the third season of its captivating podcast series. This brand content is a unique blend of intrigue, reality, and fiction, keeping listeners enthralled from start to finish. The latest podcast saga, initiated by Hermès, kicks off with two gripping episodes that resemble thrilling investigations unfolding across different corners of the world.
Each chapter of the podcast lasts approximately 20 minutes and introduces listeners to the story’s protagonist, Pénélope. Pénélope is a fictional heroine who has just joined the Bureau of Investigation and Research of Objects (BIRO). Armed with her degree in Art History, she embarks on a quest to uncover unique pieces associated with Hermès’ prestigious history. Although the story itself is fictional, this brand content operation maintains a strong connection to reality through the collaboration of various Hermès team members, including Menehould de Bazelaire, the Director of Cultural Heritage at Hermès.
What sets these podcast episodes apart is their connection to the brand’s latest retail ventures. “A delicate stakeout” takes Pénélope to the Pierre-Bonite workshops and the recently renovated Hermès store in Lyon, offering listeners a glimpse into these exquisite locations. Meanwhile, “The secret notebook of Omotesando” transports listeners to the Hermès boutique that opened on February 28 on Tokyo’s renowned Omotesando Avenue. These episodes cleverly intertwine storytelling with the brand’s retail news, creating a seamless experience for the audience.
For those eager to dive into the captivating world of “Pénélope’s Investigations,” the first episodes of the podcast are now available in both French and English on Hermès’ dedicated page. Immerse yourself in this enthralling blend of mystery, reality, and fiction as Hermès continues to push the boundaries of brand content.
[Useful link: Hermès’ dedicated podcast page (link)] [Useful link: Learn more about the renovated Lyon store (link)]
