Luxury brand Hermès has recently unveiled its newly transformed flagship store in Beijing’s bustling business district. Located in the China World Trade Centre, the store spans an impressive two floors and occupies over 900 square meters. One of the standout features of the store is its striking façade, which stands at an impressive 11 meters tall and is composed of undulating double-glass panels adorned with intricate engravings, resembling a beautiful bamboo forest.
The interior of the store, meticulously designed by Parisian architecture agency RDAI, offers a fresh and airy layout, radiating a sense of tranquility and lightness. The space is adorned with subtle pastel tones and earthy mineral hues, reminiscent of traditional etchings and paintings. The attention to detail is evident throughout, with bespoke design elements created by local craftsmen, and includes stunning terrazzo floors, renowned mosaics, and handcrafted furnishings and cabinetry.
Customers can access the store conveniently from both the mall and the street. Once inside, they are greeted with a wide range of Hermès products, including exquisite women’s and men’s fashion, accessories, and beauty items. The ground floor is dedicated to showcasing silks, perfumes, fashion jewelry, and menswear. For discerning customers seeking privacy, there is also a dedicated men’s made-to-measure salon available. The split staircase in the store provides visitors with a panoramic view of both levels, and is backed by a 3D plaster wall that beautifully echoes the unique façade. The staircase leads up to the expansive second floor, where shoppers can discover a delightful array of leather goods, watches, jewelry, home collections, womenswear, and even a private VIP room.
The new Hermès flagship store in Beijing proudly highlights the enduring craftsmanship, elegance, and innovative spirit for which the brand is renowned. With its breathtaking façade, carefully curated interiors, and an extensive range of luxurious products, the store promises to deliver an unparalleled shopping experience for customers right in the heart of the city’s bustling business district.
To further explore the world of Hermès, visit their official website and browse their exclusive collections of fashion, accessories, and more: https://www.hermes.com/
For more information on the RDAI architecture agency and their stunning design projects, visit their website here: http://www.rdai.fr/
