Hermès, the renowned luxury brand, has recently unveiled its new flagship store on the prestigious Madison Avenue in New York City. This impressive store design aims to captivate customers while providing them with the utmost comfort. Hermès describes the design as a harmonious blend of the dynamic atmosphere of New York and the timeless elegance of Paris.
Spanning an expansive 20,250 square feet, the store is a combination of three interconnected buildings. The central structure, which houses the former outpost of the Bank of New York from 1921, serves as the focal point. The adjacent townhouses complete the L-shaped layout, seamlessly integrating with the bank building. This unique configuration creates a sense of architectural grandeur and history.
Drawing inspiration from New York’s Art Deco past and early skyscrapers, the interior of the store exudes a pure aesthetic with a hint of anti-minimalism. Warm neutrals are combined with vibrant pops of color, intensifying as visitors explore each floor. The store is divided into several salons, each with its own distinct elements, providing a visually captivating and memorable experience.
One of the standout features of the store is a remarkable stone staircase that runs through all four floors. This stunning piece serves as a vertical gallery for a curated collection of artwork. Additionally, the store showcases special edition products exclusively created for the opening, highlighting the ethos of exclusivity and craftsmanship central to Hermès.
On the ground floor, visitors can find fashion jewelry, silk accessories, perfume and beauty products, as well as the men’s silk, leather goods, and equestrian collections. Private lounges are also available for those seeking a personalized shopping experience. Ascending the Bank staircase leads visitors to the second floor, which houses the men’s universe and interiors collections. The third floor is dedicated to the women’s universe, featuring a large globe paying homage to the sun and natural light. Moreover, the jewelry and watches space on this floor offers enhanced privacy for a more intimate shopping experience.
The goal of the store is to provide customers with a compelling and immersive shopping experience. Guests can explore the collections, request assistance from a dedicated concierge service, and indulge in refreshments at the coffee bar on the ground floor or the bars on the third and fourth floors. Adding to the allure, the store boasts a masterfully crafted curved glass cupola that allows natural light to flood the space, creating a serene ambiance. Furthermore, the store features a rare outdoor space for a retail store in the area—a breathtaking rooftop garden designed by landscaping expert Miranda Brooks, inspired by ink drawings by French artist François Houtin.
In conclusion, Hermès’ new flagship store on Madison Avenue is a masterful fusion of architectural beauty, art, and luxury. Offering an unparalleled shopping experience, it seamlessly combines the energy of New York City with the sophistication of Paris. This remarkable store is not just a place to shop, but also a destination to immerse oneself in the world of Hermès.
Here are two useful links for more information on Hermès and the new flagship store:
– Hermès Official Website
– Architectural Digest Article on Hermès’ Madison Avenue Store
