The renowned Parisian fashion house, Hermès, is paying tribute to its corporate magazine in a unique activation currently taking place in Belgium. Following successful events in Prague, Barcelona, and Singapore, Hermès has now set up a special three-day event in the seaside resort of Knokke-Le-Zoute, just a few kilometers from the Belgian-Dutch border. Located on the esplanade of Rubens-Plein, this activation takes the form of a vibrant kiosk decorated in the brand’s signature orange color scheme.
The purpose of this initiative is to introduce visitors to the captivating world of Hermès through the brand’s magazine, “Le Monde d’Hermès”. In addition to providing a traditional reading experience, Hermès has gone above and beyond to create an immersive experience for visitors. The kiosk offers a variety of interactive activities such as poems, portraits, games, and even concerts, allowing guests to truly engage with the brand and its values.
As part of Hermès’ overarching event strategy, this operation is expected to be replicated in other cities in the future. In recent months, the brand has been actively organizing off-site projects to engage with its audience. Examples include the traveling event “Hermès Fit”, which focuses on well-being, the ongoing tour “Hermès In the Making”, showcasing the brand’s craftsmanship, and the series of exhibitions titled “Hermès Heritage”, which highlights the rich history of the fashion house.
Hermès aims to strengthen its community and build new connections with the general public through these initiatives. By prioritizing free access and proximity, the brand seeks to foster a stronger relationship with its audience. This approach aligns with the recent trend in the fashion industry, as demonstrated by Louis Vuitton’s decision to showcase its publications, such as “City Guide,” “Fashion Eye,” and “Travel Book” in kiosks.
To learn more about Hermès and its corporate magazine, visit their official website here. For updates on upcoming Hermès events and activations, click here.
