Luxury brand Hermès has recently announced the opening of a new dedicated space for its women’s universe inside Harrods, a renowned department store in London. This move comes as the UK emerges from the lockdown restrictions imposed due to the COVID-19 pandemic. The French maison has had a presence in Harrods since 1991 and has now created a new point of sale on the first floor of the prestigious retail establishment. The design of the space is inspired by the building’s listed windows, with curved lines and a layout resembling a spacious dressing room.
The new space, designed by architectural agency RDAI, a long-time partner of Hermès, showcases the Spring-Summer 2021 ready-to-wear collection by artistic director Nadège Vanhée-Cybulski. Alongside clothing, customers can also find a selection of accessories, silk items, jewelry, watches, and the brand’s recently enhanced beauty products, which now include the addition of Rose Hermès.
To celebrate the opening, Hermès is exclusively featuring a caftan model called “Bride de Cour Remix”. This caftan features a stunning pattern created by artist Françoise de la Perrière, crafted from blue and beige silk.
This new addition to Harrods marks the fourth store opening for Hermès this year, following the establishment of new locations in Tokyo and the renovation of a boutique in Lyon and the Rue de Sèvres in Paris. With these expansions, Hermès aims to further solidify its presence in key luxury markets around the world. The new space at Harrods allows the brand to cater to its discerning clientele and showcase its exquisite women’s collections in a setting that epitomizes its timeless elegance.
Harrods, known for its prestigious reputation and prime location in Knightsbridge, provides the perfect platform for Hermès to reach a diverse and influential customer base. The collaboration between these two iconic brands reflects their shared dedication to quality, craftsmanship, and luxury.
As the world begins to recover from the devastating impact of the pandemic, the opening of this new space signifies a positive sign for the luxury retail industry. It represents a return to normalcy and reinforces the enduring appeal of luxury brands. Hermès’ investment in expanding its retail presence demonstrates its optimism and confidence in the future.
With the introduction of this new space, Hermès strengthens its position as a leading luxury fashion house and reaffirms its commitment to providing an exceptional shopping experience for its discerning clientele. In an ever-evolving global luxury market, Hermès remains at the forefront, showcasing its signature blend of timeless elegance and exquisite craftsmanship.
Useful links:
1. Harrods Official Website
2. Hermès Official Website
