Known for its exquisite craftsmanship and timeless elegance, Hermès is ready to make a splash in the beauty industry with its debut planned for 2020. The Parisian fashion house has been contemplating entering the beauty market for some time now, and the much-anticipated launch is finally on the horizon.
In a statement to FashionNetwork.com, Hermès expressed its enthusiasm for this new venture, calling it a “fine project which fits the Hermès spirit.” While details are still under wraps, the brand is gearing up to expand its horizons and explore the world of cosmetics, perfume, makeup, and personal care products.
Under the leadership of Axel Duamas, the project has been carefully planned to ensure a strong presence in the beauty market. Duamas emphasized the importance of being comprehensive in their beauty offerings, indicating that Hermès is committed to entering various segments of the beauty industry.
With a focus on makeup products set to launch in 2020 followed by personal care items, Hermès is strategically positioning itself as a leader in luxury beauty. The announcement of the brand’s beauty range was made by Guillaume de Seyne at the “Hermès hors les murs” exhibition in Rome, further solidifying the brand’s commitment to excellence.
Hermès has a long-standing tradition of crafting exquisite fragrances since the 1930s, and the brand has continued to innovate in the perfume sector. With renowned perfumers like Jean-Claude Ellena and Christine Nagel on board, Hermès has maintained its reputation for exceptional fragrances. The success of Hermès Parfums, with sales accounting for a notable percentage of the brand’s total revenue, is a clear indicator of the brand’s strong position in the beauty market.
As Hermès prepares to launch its beauty range in 2020, the brand is expected to make a significant impact on the industry, attracting beauty enthusiasts worldwide with its luxurious offerings. Stay tuned for updates on Hermès’ exciting entry into the beauty world!
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