Hermès, the renowned luxury brand, has recently launched its new dedicated platform called Hermèsistible. This platform aims to showcase the selection of accessories and jewelry from the Maison in a unique and playful way. The website, which is a sub-domain of the institutional website Hermes.com, was launched on November 9, 2015.
Hermèsistible invites visitors on a whimsical journey through a dictionary of emotions. The brand has cleverly integrated its jewelry into quirky stories, adding a touch of humor to the experience. The website features a wide range of jewelry including bracelets, necklaces, earrings, as well as enamel and lacquered wood accessories created by Bali Barret, the artistic director of the Maison’s women’s universe.
The highlight of Hermèsistible is the creation of a Hermès dictionary that defines everyday feelings with invented words such as “follitude” (madness turning into folly), “jalousèle” (light envy), and “impulcie” (impulse). Each of these accessories is beautifully represented in short stories composed of photos and gifs. The dictionary will continue to evolve over time, offering new words and stories.
In addition, starting from summer 2016, Hermès will introduce new objects that complement the Hermèsistible adventure. These objects will provide a unique shopping experience, designed around the brand’s famous storytelling.
Hermès’ new playful and refreshing project showcases the brand’s 2.0 strategy, which incorporates digital innovation into its overall strategy. This strategy is aimed at expanding the brand’s reach and appealing to a wider audience, while staying true to the Maison’s values.
Despite the challenges posed by the slowdown in China and the United States, Hermès has achieved its annual objectives with quarterly sales significantly higher than the previous year. The brand’s new strategy is expected to help it bounce back in the coming months.
To experience the Hermèsistible website, click [here](https://www.hermes.com/us/en/hermesistible). For more information on Hermès’ 2.0 strategy, click [here](https://www.hermes.com/us/en/our-story/hermes-and-the-web).
