Hermès, the iconic French luxury house, has made a foray into the realm of podcasts with the debut of their very first podcast series known as “Le Faubourg des rêves” (the district of dreams). This captivating series comprises a total of eight episodes in English and nine in French, each episode with a delightful duration of around 10 minutes. Listeners are treated to a unique opportunity to delve into the world of Hermès, meeting key personalities and discovering the intricacies of daily life at the prestigious Paris flagship located at 24, rue du Faubourg-Saint-Honoré.
The inaugural episode features the fascinating Pierre-Alexis Dumas, the family business heir and creative genius behind Hermès. Subsequent episodes shine the spotlight on other prominent figures such as the director of the Faubourg-Saint-Honoré boutique, Camille Parenty, and the innovative creative director of Hermès’s men’s collections, Véronique Nichanian. Moreover, the series introduces listeners to the talented artisans from the special orders atelier, offering a glimpse into the craftsmanship that defines Hermès products.
Listeners can easily access these engaging podcasts on Hermès’s official website as well as various podcast platforms, underscoring their significance as a powerful communication tool for the luxury brand. The podcasts not only serve as a platform for key individuals within Hermès to share their insights and experiences internally but also provide external audiences with an exclusive behind-the-scenes peek into the inner workings of the esteemed fashion house.
By embracing podcasts as a storytelling medium to connect with audiences, Hermès joins the ranks of other luxury brands including Chanel, Sephora, Veuve Clicquot, Lancôme, and Guerlain. All these brands have successfully ventured into podcasts to create compelling content and forge deeper connections with their clientele through this innovative platform.
Amidst a backdrop of soaring success, Hermès reported a record revenue of €6 billion in 2018, marking a remarkable 7.5% increase from the previous year. Notably, half of this revenue was attributed to the leather goods and saddlery division, highlighting the enduring appeal of Hermès’s commitment to innovation and exquisite craftsmanship.
For more insights into the world of luxury podcasts, check out the official Hermès website here. Additionally, discover other fascinating podcast offerings from luxury brands by visiting their respective websites.
