There are exciting developments happening at Hermès as they continue to innovate and push the boundaries of luxury fashion. Following the recent announcement of their new lipstick collection, the brand is now gearing up to introduce a groundbreaking initiative for their iconic silk scarves – the Hermès coin toss.
As the Hermès silk scarf approaches its 83rd anniversary, it continues to evolve and redefine itself. In late 2019, the Maison introduced the Carré Club event, a celebration dedicated to this cherished fabric. Now, they are unveiling an unprecedented innovation – a scarf printed on both sides. This new addition will further enhance the already extensive portfolio of this iconic accessory, which boasts over 2,500 designs and a palette of 75,000 shades.
The creation of a double-sided scarf has been Hermès’ dream for almost a decade. With advancements in technology, they have finally made it a reality. Bali Barret, the Artistic Director of Hermès Women’s Universe, revealed in an interview with AFP that it took the brand more than five years to develop the necessary know-how. They have created a special machine to achieve this feat.
While other brands may already have similar techniques, Hermès believes their double-sided scarf is “a true little revolution.” The challenge they faced was ensuring that the colors did not bleed through the delicate silk fabric, which contradicted their previous methods. Bali Barret emphasized the complexity of blending intricate patterns with the specific porosity of silk. This breakthrough Hermès scarf is set to debut with four exclusive models on February 17th. Each model will feature the same design on both sides but with different colors and inscriptions, providing a unique and versatile accessory for Hermès enthusiasts.
Overall, Hermès continues to push the boundaries of luxury fashion with their innovative creations. The double-sided silk scarf is just one example of their commitment to craftsmanship and quality. Stay tuned for more exciting developments from this iconic brand.
For more information about Hermès and their silk scarves, please visit:
– Hermès Official Website
– Hermès Silk Scarves Collection
