From December 1 to 5, 2021, luxury fashion house Hermès is taking over a section of the Beaux Arts de Paris to create a massive gym dedicated solely to its accessories. This unique event, called Hermès Fit, aims to enhance the brand experience for visitors by showcasing its accessories in a sporty and interactive setting.
During the event, participants can choose from a variety of sports workshops that are tailored to specific Hermès accessories. Whether you’re interested in the Yoga Square, Stretch Belt, Box’n Bracelet, Athlé’Leather, Chapeau Balance, or Haltéro’Shoe, there’s an activity designed just for you. These workshops allow attendees to explore the versatility and functionality of Hermès accessories while engaging in physical activities led by expert coaches.
Hermès Fit has already made its debut in New York’s Williamsburg neighborhood from November 4 to 7, and now it’s making its way to Paris. The program consists of 45-minute workshops where participants can select an accessory, try it on in the changing room, and then join a guided sports activity in a specially created fitness room.
In addition to the workshops, Hermès promises some exciting extras during the event. Attendees can enjoy “crazy minutes,” thumb fights, and roller dancing demonstrations. From 6 p.m. onwards, a boxing ring decked out in Hermès colors will transform into a stage for concerts, DJ sets, and other live performances, adding to the vibrant atmosphere.
The Hermès Fit initiative aims to boost the brand’s visibility among the general public and strengthen its connection with customers through a more interactive and accessible approach. The event is free to attend but requires prior registration through a dedicated form. Hermès recommends wearing sportswear to fully immerse yourself in the experience. However, for those who haven’t registered, limited access will be available on a first-come, first-served basis, depending on capacity.
If you’re in Paris from December 1 to 5, don’t miss the Hermès Fit event at the Ecole des Beaux Arts de Paris, located at 14 Rue Bonaparte in the 6th arrondissement. It’s an opportunity to explore the world of Hermès accessories in a whole new way.
Useful links:
– Hermès Official Website
– Beaux Arts de Paris Official Website
