Paris Fashion Week witnessed a remarkable transformation of the legendary brand Hermès, as it embraced a new sense of cool and contemporary style. The traditional Hermès woman seemed to have traded her sophistication for a fashionable loft in Brooklyn or an artistic enclave in Hackney, finding inspiration in the lively streets of Ostiense in Rome. This season, Hermès took a downtown approach with a mischievous twist, capturing the attention of fashion enthusiasts around the world.
Designer Nadège Vanhee-Cybulski brought a fresh perspective to Hermès, targeting a younger audience and breathing new life into the brand. Hermès has long been known for its discreet luxury, but under Vanhee-Cybulski’s guidance, it adopted a new form of discreet elegance infused with energy and flair. The collection showcased innovative cuts and an array of sleek leather styles, attracting a demographic that was a decade younger than the brand’s usual target market.
From scalloped-neckline negligee dresses adorned with studded hems to exquisitely ruched glove leather cocktails that exuded refinement with a hint of rock, the collection seamlessly blended different styles. Studded fine wool double-breasted coat-dresses added a touch of posh punk to the mix. One of Vanhee-Cybulski’s standout concepts for the season was the use of leather trim on stunning gathered jute dresses and white canvas parkas, paying homage to Hermès’ equestrian heritage.
The introduction of the new Hermès platform sandal elevated the collection to new heights of style and functionality. Crafted from foam and adorned with logoed monkish straps, these sandals were both fashion-forward and practical for any occasion. Available in caramel or black, and paired with matching socks, they added an edgier touch to Hermès, which has often been criticized for its perceived ladylike and prim image. Nadège even defied expectations by presenting wool bustiers and leather bras adorned with stenciled equestrian scenes, paired with matching dhotis. The show concluded with a series of breathtaking perforated leather dresses and buttery yellow highwayman coats, epitomizing elegance.
The entire show took place in a hangar at the historic Le Bourget airport in Paris, creating a dynamic and atmospheric setting. As the show came to a close, one side of the hangar opened to reveal the models standing before the airfield, adding a touch of drama and excitement. Hermès ensured that all attendees arrived in limousines, accompanied by carefully curated Bourget playlists. This attention to detail further enhanced the success of Vanhee-Cybulski’s vision, marking a significant milestone for the brand.
Despite the chaos that ensued outside the show, with VIPs and influencers desperately seeking limousines amid the pouring rain, the event remained an undeniable triumph. Notably, an Italian editor experienced an epic panic attack, perhaps indicating the need for him to embrace the more relaxed atmosphere of Park Slope, accessed by the E train.
The infusion of hipness into Hermès at Paris Fashion Week Spring/Summer 2022 undoubtedly signaled the dawn of a new era for the brand. With its innovative designs, discreet luxury, and captivating aesthetics, Hermès solidified its position as a frontrunner in the ever-evolving fashion industry.
Here are two useful links related to the article:
1. Hermès official website: Visit the official website of Hermès to explore their latest collections and learn more about the brand’s history and values.
2. Vogue: Hermès Spring 2022 Ready-to-Wear: Read Vogue’s coverage of Hermès Spring 2022 Ready-to-Wear collection, including detailed reviews and stunning runway images.
