Luxury house Hermès has unveiled plans to create a specialized training program for its sales staff, with a particular focus on Hermès Distribution France. The brand had previously launched the “École des Savoir-Faire” last September, a training structure that offers state diplomas in Leather Goods. Located within Hermès’ leather goods workshop in Fitilieu, France, the program is set to be expanded to all leather goods departments in the future.
This training program aims to alleviate capacity restraints and enhance the brand’s already impressive performance, which reported a 33% increase in the first quarter of 2022. In addition to addressing these operational challenges, Hermès aims to utilize its skilled sales teams to showcase its craftsmanship and collections.
Hermès Distribution France, responsible for managing boutiques nationwide, will have a dedicated school exclusively for its employees. The training program will be implemented for sales teams and extended to all customer-facing employees. The program will initially undergo pilot testing in a training store, offering customized development paths that focus on nine complementary themes. The objective is to provide personalized training that respects individuality, fosters emotional intelligence, and encourages networking and knowledge transfer. This is the essence of the School of Sales Craftsmanship.
While specific details about the initiative have not been publicly disclosed, Hermès has stated that approximately fifty individuals will be responsible for delivering the training to employees.
Useful links:
1) Hermès Official Website
2) Hermès Careers Website
