Helmut Lang, the celebrated fashion designer, is offering a rare glimpse into his creative journey through a new book titled “Helmut Lang Archive dispersed by Joakim Andreasson.” Edited by Joakim Andreasson, this immersive book unveils Lang’s original creations, predating Spring/Summer 2005, through an extensive collection of over 10,300 photographs and related documents.
Having served as the creative director of Helmut Lang’s studio from 2005 to 2012, Joakim Andreasson played a pivotal role in Lang’s transition from fashion designer to artist. The book, published by Baron Editions, showcases photographs of clothing and accessories that miraculously survived a devastating fire in 2010, which completely destroyed the Soho building in New York where Lang’s archives were housed. Years later, Andreasson managed to salvage some of these items, selling them on eBay and to private collectors.
Originally created as visual aids for these sales, the photographs featured in the book offer a one-of-a-kind and significant overview of Helmut Lang’s groundbreaking designs. The press release emphasizes that the selection and editing of the photographs were influenced by the catastrophic circumstances surrounding the fire.
Recalling the aftermath of the fire, Joakim Andreasson shares, “The day after the fire, the building was completely blocked off… It was overwhelming to think about how to start the recovery process.” Despite the challenges, Andreasson successfully preserved the clothing and accessories, which now serve as a poignant visual testament to Lang’s iconic design aesthetic.
In addition to the photographs, “Helmut Lang Archive dispersed by Joakim Andreasson” features insightful texts by Yale Breslin and Jeppe Ugelvig, offering deeper understanding and analysis of Lang’s work. The design of the book takes inspiration from post-war clothing catalogues and is sealed with fire tape. Furthermore, it is enclosed in a distinct skull archive box, typically used for storing human skulls and other artifacts, further emphasizing the unique nature of the project.
Joakim Andreasson, originally from Stockholm and currently based in Los Angeles, is not only renowned for his work with Helmut Lang but is also the founder of Cultureedit, an e-commerce site and physical store in Hollywood. Cultureedit focuses on promoting ready-to-wear and accessory brands associated with queer culture. Additionally, Andreasson curates and oversees artist collaborations for Henzel Studio, a prominent brand in the field of art rugs.
Since 2013, Andreasson has been involved in managing commercial and licensing activities for the Tom of Finland Foundation, further establishing his presence in the intersection of fashion and art. He has collaborated with various brands, including JW Anderson, Diesel, Honey Fucking Dijon, Carne Bollente, and CDLP.
Maintaining a longstanding relationship with Helmut Lang, Andreasson worked with the designer once again from 2014 to 2021, overseeing press relations, external communication, and special projects for the brand.
The release of “Helmut Lang Archive dispersed by Joakim Andreasson” presents fashion enthusiasts with a rare opportunity to immerse themselves in the enduring legacy of one of the industry’s most influential designers. By preserving and sharing these archival photographs, Joakim Andreasson ensures that Helmut Lang’s revolutionary designs will continue to inspire and captivate audiences for generations to come.
For more information on Helmut Lang and his designs, visit the official Helmut Lang website [link: www.helmutlang.com]. To explore Joakim Andreasson’s work and collaborations, visit his official website [link: www.joakimandreasson.com].
