Hedi Slimane, the world-renowned fashion designer, has long been associated with his signature style that some critics argue has remained unchanged for decades. Known for his rock-inspired portraits and fascination with California’s youth on skateboards, Slimane has consistently delivered a chic and nostalgic aesthetic. However, the latest campaign from Celine for the Spring 2023 collection breaks away from this familiar territory and presents a fresh and unprecedented approach.
The new campaign, titled “Hedi on the tennis court,” features Slimane’s muse Quinn Mora and is shot in the picturesque Saint Tropez. Despite the change in setting, the essence of California’s captivating light and its nostalgic allure permeates the campaign. The imagery transports viewers into the pages of Bret Easton Ellis’ novel “Less Than Zero” or the iconic opening sequence of the popular television series “Succession.” It’s a captivating visual journey that combines sporty elegance with a sense of longing for youthful nostalgia.
What sets this departure from Celine’s comfort zone apart is how Slimane translates the brand’s signature elegance, craftsmanship, codes, and discretion into this new context. The collection, appropriately named “La Collection Tennis,” embodies a concept of “Quiet Luxury” that encapsulates the overall aesthetic and ethos of the brand in 2023. It’s a nod towards understated sophistication and a departure from the more extravagant trends often associated with the fashion world.
In conclusion, Hedi Slimane’s latest Celine Spring 2023 campaign marks a refreshing departure from his previous work, embracing a new setting and theme. The elegant and nostalgic portrayal of “Hedi on the tennis court” captures the essence of California and evokes a sense of longing for a bygone era. With its focus on “Quiet Luxury,” this campaign showcases Celine’s commitment to timeless elegance and craftsmanship.
Useful links:
1. Celine Official Website
2. Bret Easton Ellis Official Website
