Harvey Nichols, the luxury department store retailer, is stepping up its Rewards loyalty programme by offering customers a range of personalized benefits and an elevated cash-back offer. The revamped programme aims to instantly reward customers for their loyalty, both online and in-store.
The new Rewards programme allows customers to earn points through various activities such as shopping, dining, and downloading the Harvey Nichols app. These points can then be converted into cash rewards that can be redeemed in different ways. What makes this programme unique is that the cash-back is redeemable at any time, giving customers the flexibility to use their rewards whenever they want.
Apart from the cash-back offer, members of the Rewards programme can choose from a selection of 14 personalized benefits that suit their preferences. As customers reach higher membership levels, they unlock additional benefits, including up to 5% cash-back. These benefits are refreshed annually and include discounts on fashion vouchers, pamper hampers, OXO dining experiences, and free delivery.
Joining the Rewards programme is effortless and can be done through the Harvey Nichols app, online at harveynichols.com/rewards, or by scanning an in-store QR code. There are instant benefits for customers who sign up, such as receiving a Birthday Gift and an Early Access Pass.
With the rising cost of living and inflation affecting consumers’ purchasing power, customer incentives like loyalty schemes and flexible payment options have become crucial for retailers. Harvey Nichols acknowledges the importance of providing added value to customers, particularly in the luxury retail sector.
This move by Harvey Nichols reflects a broader trend in the industry, as other retailers are also focusing on enhancing their loyalty programmes and offering more flexible payment options. For example, Harrods has partnered with Klarna, a leading payments company, to provide buy-now-pay-later options for customers, starting with their beauty department and expanding to other departments in the future.
Through the relaunch of its Rewards programme, Harvey Nichols demonstrates its commitment to rewarding customer loyalty and creating a personalized shopping experience. By offering cash-back, a range of benefits, and exclusive offers, customers can truly feel valued and appreciated. As customer expectations evolve, it is crucial for retailers to adapt and innovate their loyalty programmes to stay competitive in the ever-changing retail landscape.
For more information on Harvey Nichols Rewards programme, visit https://www.harveynichols.com/rewards.
To learn more about Klarna’s partnership with Harrods, click here: https://www.klarna.com/uk/business/case-studies/harrods-case-study/.
